About Ashley Yeo
My name is I-Ping Yeo but I write in my alter ego Ashley Yeo cos when I first started online, I was too shy to be me. Silly! Now that my whole website and brand is built on Ashley Yeo, I am gonna stick with it (cos I am too lazy to change it and too much money has been spent on Ashley Yeo) and spread some sweet cheer!
I am a previously jaded ex-lawyer and now positively charged mummy and solopreneur who founded AshleyYeo.com. I am the content creator, girl explorer, and boss girl at AshleyYeo.com. I produce and publish content under my brand Ashley Yeo.
Ashley Yeo is a “fictional” character who is very different from me in personality. I am formal and boring while Ashley Yeo attempts to live a bit more dangerously but within acceptable boundaries. I produce content mainly about self-care, gratitude, ikigai (Japanese term for “reason to be”), infectious happiness strategies, passion, positivity, planning, and productivity for girl explorers. And I also share boss girl e-commerce strategies I am testing, and resources I am using, on my own small boss girl indie business.
My side hustle is to conjure seriously juicy journals, notebooks, planners, coloring stuff, printables, and pretty kawaii products out of love, peaches, and cream.
Before changing my mindset about life and embarking on my joyful journaling journey to become a happier person, I was always high strung and bad-tempered. I got upset about small things and would stay agitated the whole day if something made me upset.
There were many instances where I would see the veins on my forehead popping up due to stress. Finally, I got so sick of myself and hearing myself whine that I decided I had to change my mindset, get fitter and restructure my online business to focus on just the things which make me passionate.
Since I changed my mindset to focus on only things that matter to me and love deeply, I have developed a sense of renewed passion for what I do every day. Also, I have started believing in the power of magical unicorns and belief in ME.
I believe in passion and love for what I do and Planning and Productivity in all areas of my life to stay Positive. I will send you KICKASS motivating morning muffins to help you Get Out Of Bed, Play with Magical Unicorns, Eat Popcorn For Laughs, Stay Positive, and most importantly WAHAHA in this darn jaded and crazy world.
I will help you harness your girl powers and stay positive through simple sustainable hobbies like (1) journaling for joy, (2) level-headed planning and organization in pretty planners and checklists for staying organized and unfrazzled, and (3) awesome art therapy like crafts and coloring for relaxation.
Let’s embark on this Positivity and Self-Care Journey together, shall we?